Gurias, vocês não imaginam como fiquei feliz de encontrar a marca Thevi Cosmetics pra apresentar às minhas queridas leitoras. Já recebi muitos emails pedindo ajuda para encontrar bases em tons mais escuros, e nunca pude efetivamente ajudar!
Esse post foi pensado especialmente para aquelas que possuem tons de pele que iniciam no oliva e vão até o moreno bem escuro.
A marca foi criada por Thevaki Thambirajah em 2008, com o intuito de celebrar a influência da cor nas culturas étnicas. Ela mesma é filha de pais do Sri Lanka, mas criada em Nova York. Muitas culturas usam a cor para expressar todos os aspectos da vida, e foi por não encontrar uma marca com as cores adequadas para as mulheres que fazem parte dessas culturas que Thevaki criou a Thevi Cosmetics. A marca oferece uma coleção simples de cores para usar no dia-a-dia, especialmente pensada para mulheres que acham que um look natural deve ser colorido.
Um exemplo dos tons de pele que são o foco da Thevi Cosmetics. Quem não é branquinha sofre para encontrar as cores certas de corretivo e base. Eu mesma, que tenho a pele amarelada, demorei muito até encontrar as minhas cores – e precisei encontrá-las no exterior, pois no Brasil nunca consegui. Ou as bases e corretivos ficavam muito claros, ou então muito escuros.
Quando recebi meus produtos da Thevi Cosmetics, fiquei chocada com a beleza e o “chiquê” das embalagens!! É um prateado meio espelhado, são lindas de morrer! Até comentei com a Thevaki que o site não faz jus aos produtos, pois ao vivo eles são absolutamente incríveis, e deixam a gente com vontade de ter a linha inteira só para poder ver todas aquelas embalagens chiquérrimas na gaveta – e usar os produtos, que são de alta qualidade, of course.
A pele das mulheres asiáticas, latinas, africanas e do Oriente Médio comporta uma ampla gama de tons e cores. Segundo Thevaki, elas ficam muito melhor com uma maquiagem mais intensa. Lábios vermelhos. Olhos fortemente definidos. Blush visível.
Fiz algumas perguntinhas a ela. Confiram.
How and why you decided to launch your own makeup brand? I started Thevi Cosmetics based on my own frustration in finding cosmetics that not only matched my skin tone, but also had lipstick, blush and shadows that worked with a darker complexion. Growing up in the USA I also found other cosmetic brands never reflected our ethnic lifestyles. I only found colors that were very pink or limited foundation shades. I grew up with everything around me very colorful – coming from a south asian background. Our food was colorful, clothing in bold colors and rich gold, religion/spirituality was full of color in all of our festivals, and our home was draped with rich fabrics and textures which taught me that color was not just a trend, but an everyday expression. / Comecei a Thevi baseada na minha frustração em encontrar cosméticos que combinassem com meu tom de pele, e que também tivessem batons, blushes e sombras que funcionassem com tons de pele escuros. Crescendo nos Estados Unidos, descobri que as outras marcas de cosméticos nunca refletiram nosso estilo de vida étnico. Só encontrava cores muito rosas ou cores de bases limitadas. Cresci com tudo ao meu redor sendo muito colorido – já que minha herança étnica é da ásia meridional. Nossa comida é colorida, as roupas são em cores vivas e dourado, a religião/espiritualidade é cheia de cor em nossos festivais, e nossa casa era coberta com tecidos e texturas ricas que me ensinaram que cor não era apenas uma tendência, mas uma expressão diária.
What’s the difference between Thevi and other makeup brands? The Thevi brand is focused on creating products and colors that women can use everyday and reflect both inner beauty and lifestyle. We are not focused on competing with high end makeup artists brands, which are focused only on fashion runways looks or brands which reflect the trend of the moment. Thevi’s brand is focused on meeting the needs of beauty of women who are looking for quality high end product at affordable price. We want to create a color palette reflective of ethnic lifestyle and celebrate the power of color. These colors are reflective of how color is influenced by our surroundings – home, foods,spirituality, nature, sensuality and fashion. / A Thevi tem como foco a criação de produtos e cores que as mulheres possam usar todo dia e que reflitam sua beleza interior e estilo de vida. Não estamos focados em competir com grandes marcas de maquiagem que refletem a tendência do momento. A marca quer encontrar as necessidades de beleza das mulheres que procuram produtos de qualidade com preços razoáveis. Queremos criar uma gama de cores que reflita o estilo de vida étnico e celebre o poder da cor. Essas cores refletem como a cor é influenciada por nosso ambiente- casa,comidas,espiritualidade,natureza, sensualidade e moda.
Are you a makeup artist? No, I’m not a trained makeup artist but a hughe makeup lover. I have refined my skills working with NY’s best makeup artists to create everyday beautiful looks. / Não sou uma maquiadora treinada, mas uma enorme amante de maquiagem! Pude refinar minhas técnicas trabalhando com os melhores makeup artists de Nova York para criar looks bonitos de se usar todo dia.
In the future, will you feature new products? Yes! As the brand grows we will be introducing new formulations and new packaging. / Sim! Com o crescimento da marca, introduziremos novas formulações e novas embalagens.
Who is the Thevi Cosmetics customer? Women who are looking for makeup in which ‘natural is colorful’. Our palette is reflective of the colors influenced by ethnic lifestyles -asian,latin,south asian, middle eastern, african and mediterranean. Our palette works better with darker skin (olive skin to darker), but it’s also for those women who are comfortable with color as an everyday look. / Mulheres que querem uma maquiagem na qual ‘natural é colorido’. Nossa paleta de cores reflete as cores que influenciam nosso estilo de vida étnico – asiático,latino, do sul da Ásia, do Oriente Médio, africano e mediterrâneo. Nossa paleta funciona melhor com a pele escura (da pele oliva à mais escura), mas também é indicada para aquelas mulheres que estão confortáveis usando cor no seu look diário.
Which country is your best buyer? USA,Australia, Singapore and hopefully,Brazil. / Estados Unidos, Austrália, Singapura e, espero, o Brasil!!



Para ler as impressões de outras pessoas a respeito da marca, incluindo uma review do Temptalia, clique aqui.
Os produtos que to usando e amando!!!
As sombras, os blushes, os trios de sombras!

E swatches das sombras!!!
Quem quiser adquirir algum produto da Thevi Cosmetics e for leitora do Sweetest, vai GANHAR UM KIT COM AMOSTRAS DE TODAS AS BASES e vai pagar $6 de frete, independente da quantidade de produtos, até o final de maio. Vem bastante produto em cada amostra, dá para usar muitas vezes e ainda ajudar as amigas a descobrirem seu tom certo de base!
Duvidas?? Emails em inglês para info@thevicosmetics.com .
A Thevaki Thambirajah, dona da Thevi Cosmetics, enviou para sortear entre as leitoras do Sweetest uma base na cor Almond e duas sombras matte nas cores Oatmeal e Moss. É um pequeno kit que vale cinquenta dólares!! Para participar, basta deixar, apenas nos comentários deste post, seu nome completo e a frase “I want Thevi’s products!”. Valerão os comments enviados até a meia noite do dia 24/05! Participe!!!
A vencedora da promoção foi a leitora ANDREZA CARDOSO. Parabéns!







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